Research Methods Essay Example | Topics and Well Written Essays - 500 words - 6

Research Methods - Essay Example Rather, they just have a general Facebook page of the company, with other regions of the world given their own Ford or Chrysler Facebook pages. Also, an article was found on the Automotive News website (â€Å"Cliques through clicks: How brands use Facebook†).4 This article details the Facebook marketing campaigns of Ford and FIAT respectively. First of all, the number of likes on a Facebook page can show how popular a certain brand is. For the FIAT USA Facebook page, the total number of likes is over half a million. But, compared to Ford, this is a small number. The Ford Motor Company Facebook page has more than 1.5 million likes. This is to be expected, however, because Ford is a long-established American company. For Chrysler though, the total number of likes was only 300,000. This tends to suggest that Chrysler was late to enter into Facebook marketing and that is why the number of likes is so low. All of these Facebook pages contain posts of new and upcoming models that are to be released into the American market. FIAT should focus on increasing its exposure on Facebook by getting more than one million likes. Facebook will continue to be a successful marketing tool for automobile companies, especially among young, male Facebook users. The Automotive news article states that Ford spends 25% of its marketing budget on social media such as Facebook. This is because Ford recognizes the true value that Facebook has in promoting new automobiles. One positive for FIAT is that it is giving away 10 new Fiat 500s for any of its Facebook users that have liked the Facebook page. Only those Facebook users that had a correct six digit code could have a chance to win one, but this marketing initiative did encourage Facebook users to like the Facebook page and then check to see if they had

Metropolitan Steel Corporation Research Paper Example | Topics and Well Written Essays - 2000 words

Metropolitan Steel Corporation - Research Paper Example General Manager Administration, Human Resources, Marketing & Production, Mr. Iqbal Jamil Abbasi looks after the Administration, Marketing, Human Resource & Production. He has done his Masters in Management from the Asian Institute of Management, Philippines, and was in management cadre, Pakistan Steel Mills Limited for eight years. Mr. Iqbal Jamil Abbasi was highly cooperative in providing excellent information about Metropolitan Steel. He was extremely cooperative and provided all of the required information. Following is the set of questions, which were asked from Mr. Abbasi during the interview; There is inconsistency prevailing in the political environment due to ever changing policies and unstable political scenario. Every Government comes in with a new set of rules, which are impracticable to implement, therefore creating hassles instead of facilitating the processes. Another drawback is the ever-lessening coordination between different governmental departments with rampant corruption. Even for a fair deal bribe has to be offered. Due to the following reasons economic policies towards industries are not favorable: Pakistan steel used to increase prices at every mini budget, which resulted in low profit margin for MSC leading to subsequent loss. Now, MSC's policy has been amended and product price has been related to the increase in prices of Pakistan Steel billets. Even then frequently increased prices may results in cancellation of the orders there by forcing a loss on both the customer and the manufacturer. When raw materials are imported, they cost half the price than that of Pakistan